Data for Commerce

Route Your Product Information Through a Central Hub.

Picturepark supports you in organising, integrating and routing any type of product information for commerce.

Managing product information is a major challenge. Not only do you need to manage enormous amounts of data that are mastered in various systems or spreadsheets, you also need to bring them to your websites, partner portals and commerce shops - often with last minute changes applied.

Manage All Your Product Information.

Media Assets



Attribute lists


Picturepark stores all your media files, extracts XMP and EXIF information and creates previews and custom formats. Images and videos can be found faster thanks to Adaptive Metadata and semantic relationships. And Business Rules automate the tagging of product information.Datasheets

Picturepark indexes the content of all your data sheets, brochures, catalogues and other documents available in PDF or other common formats. Based on it’s content and other extracted information, Picturepark automatically associates the right product record, and other metadata.

Picturepark stores all relevant information about your products as a single source of truth, whether such data is from your PIM or ERP system, or managed directly in Picturepark: product names, description text, EAN or UPC codes, variants, prices, main and supplementary images, training videos, and much more.

Picturepark connects your data wherever possible by using relationships between content and list items. This not only provides you with better search results and helpful context when managing complex product data but also yields better automation options and valuable insights.

Data for Commerce Demo.

Book a meeting to learn how Picturepark helps you organize your digital assets and other types of information in an automated way.

Integrate Product Data as Needed.

Dealer & Content Portals

Lever the power of highly customizable content portals for your dealers, end users or other stakeholders to which you can directly from within Picturepark publish all relevant information based on product lifecycle information, market segmentation, and more.

Connect with PIM & ERP

Whether you have a PIM, you manage your product data in your ERP or you consider using a new system for storing and routing all product information: Picturepark integrates via connectors or custom API integrations into ERP and PIM systems, and can store product attributes too.

Ecosystem of Apps & Integrations

Deliver your digital assets or your complete records of product information to where it is used via our ready-made connectors such us to shopify, akaneo, Lobster PIM, Sharepoint and others, or build an integration yourself or via our partners based on our existing frameworks, SDKs and REST API.

Do More in Less Time.

Data Automation

Locate your product content and automatically add relevant product information. Or identify content that’s related to projects, people or events and tag it based on references - for helpful context and a better search experience.

Product Lifecycle

Make product content available to the right people, at the right time and for the right task: to review, release and use. Automatically depublish and archive content, based on product end-of-life dates and other criteria.


Publish content the omnichannel way by use of strictly-structured data and segmentation into content blocks. Be it a simple piece of text with headings, feature listings or more complex objects - our Virtual Items store them all.

All In One Or Better Together?

Manage product files only.

If you have a PIM but need a DAM then Picturepark is an ideal choice: Manage large amounts using Adaptive Metadata and Smart Tags as automated as possible, and integrate with ease. If you also import your product data from time to time, then you also benefit from better search and content distribution, and you can optionally route product information.

Route product information.

Thanks to its Content Services architecture and API-first approach, Picturepark customers bring all their product information into Picturepark, which then acts as a unified routing hub and distributes all product information to their digital touchpoints such as Website, dealer portals or commerce stores.

Organize all product data.

If you don’t use a PIM yet and you need a simple “single source of truth” that delivers product data to your digital output channels then Picturepark can be your all-in-one solution. Master your golden product records in a highly structured and connected way: product data, attribute lists, images, videos, documents, and more.

Data for Commerce Blogs.

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