Picturepark for Luxury Goods & Fashion
Lever Your Unique Brand Content With the Power of Automation.
Take control with Picturepark: Manage all relevant content the automated way and publish final brand assets seamlessly to your audiences.
Whether in watches, jewellery, perfumes, accessories or fashion - your brand reflects your most important values such as: tradition, innovation, workmanship, design and exclusivity. A consistently high-quality stream of communication is essential - and challenging given the growing amount of data and channels you need to service.
Publish all relevant information directly from within Picturepark via highly customized brand or content portals to your internal teams around the globe, your partners, the media, and others.
No matter the type of content you need to manage for your products - Picturepark stores it all: Pictures, graphics, videos, data sheets, product information, attributes, vocabularies, and more.
Save time by tagging less while getting more accurate search results: Let Artificial Intelligence (AI) detect the product that's pictured - based on file name or XMP information, and image recognition technologies.
If needed then you can manage all your taxonomies including detailed information about your products directly in Picturepark. Else you just plug-in your ERP, PIM or other master data system and get it from there.
Content can be shared easily via email and download links, embedded into web pages or documents using embed links with conversion parameters, or integrated into an array of integrated apps and systems.
Whether you have a PIM, you manage your product data in your ERP or you consider using a new system for storing and routing all product information: Picturepark integrates via connectors or custom API integrations into ERP and PIM systems, and can store product attributes too.
Bring all your product information to Shopify or other commerce platforms: Images, videos, documents or even complete product records are automatically transferred to Shopify and kept in sync with the master data managed in Picturepark.
Complement your traditional online platforms with your unique 24x7 portal. Provide online visitors an outstanding user experience built without limitations based on our microsite SDK and REST API. Or take a more ready-made approach by using one of our portal partners that offer a fair amount of customization options.
Skip the download and upload step, and directly integrate your Picturepark-managed content into your Web Content Management System. Using ready-made connectors, our REST API or embed links, you can now more easily publish your images and other assets.
Connect your Picturepark and exchange your content seamlessly with a variety of other systems, using ready-made connectors or integrations which are ready for you to use. And if you don’t find the connectivity for a system that you use, you can easily build an integration yourself or via one of our partners, thanks to our SDKs and REST API.
Make your luxury goods and fashion media files available to the right people, at the right time and for the right task: to review, release, adore and use. Automatically publish and archive your content.
Benefit from better search and helpful context by using semantic relationships and a data model that has been tailored to the needs of luxury goods and fashion organisations of all sizes.
Publish content 'omnichannel' by using strictly-structured data segmented into content blocks. Build a unique digital content experience for engaging your audience in luxury goods and fashion.