By Olivia Schütt • Jan 13, 2023
Ensuring growth for your business is a challenging task. You will be dealing with finite resources, namely time and money, so all your business decisions need to be effective. Even with effective management, growth is usually linear, and it reaches a plateau where adding more resources gives only diminishing returns. To expand beyond that point, you must implement new tools which can help you optimize and speed up everyday operations. Here are seven ways how automated data software can help you expand your business.
What is Automated Data Software?
Automated data processing includes using software tools like Picturepark to help you generate and manage vast amounts of digital information. Most modern software tools for data automation can streamline and simplify your data processing functions. Automation can help you go to market faster while reducing costs. Nowadays, data tools can even be used to enrich your digital content, allowing you to add relevant information and place appropriate tags. AI assistants have become an indispensable part of any business, and the algorithms are constantly improving through machine learning.
Finding the Appropriate Software for Your Business
Due to the incredible improvements in automation software in recent years, there are numerous tools to choose from. Although having options is always good, it can also make finding the best software for your needs challenging. Before purchasing any software for your business, we suggest you do your own research. Think about which problems you want the software to handle and find the right tools for the job. Whatever automation tools you plan to use, you will need to devote some time to implementation and training. Therefore, adding needless features that don’t help your business is a waste of time and money.
7 Ways Automated Data Software Can Help You Expand Your Business
Only your creativity will limit what you can use data automation for. However, here is a list of the 7 most common benefits of automated data software. Hopefully, our suggestions can help inspire you to look for the perfect solution for your business needs.
Speed Up Data Entry
Offloading mundane and repetitive tasks to Picturepark automation through AI tagging or file naming and metadata extraction can save you enormous work hours every week. Realistically, no one wants to be stuck doing endless data entry. Your employees will appreciate using software tools to handle those tasks, allowing them to be more productive in doing what they do best.
However, automated data entry has additional benefits besides simply speeding up the process. Data automation tools can be used to increase the security of sensitive information.
Manage Social Media
Every business that wants to expand and reach more customers must establish a presence on social media. However, running and regularly updating multiple business profiles is a daunting task. Fortunately, you can rely on automation to handle your profiles on social networks. Automated data software can:
- Track your content performance. Get real-time information on how your posts are performing by checking content views and downloads.
- Schedule posts and create auto responses. Determine a pre-defined set of responses to drive engagement and expand the reach of your business.
- Monitor your mentions. Knowing if users are sharing your posts can be especially helpful if you are running a social media marketing campaign.
Consolidate Customer Information
To improve the user experience for customers interacting with your company, you need to implement a way to track customer preferences. Besides collecting information on users and website visitors, you also need to consolidate and share that information between departments. You can also implement product information management to help you manage and distribute product information. Accurate product data can boost sales and give you accurate, current information on the performance of sales channels.
Even if you are tracking how users interact with your website, you will still need to develop a system to organize your leads. Automated data software can assign a score to every lead based on their progress. This will make it easier to categorize leads by value or how close they are to making a purchase. You can set parameters and tell the software how to prioritize leads. The system can even send notifications when those leads are ready to make a purchase. Your sales representatives will appreciate not having to manually check on the progress of each lead. This has the added benefit of freeing up more time they can spend interacting with customers who need their assistance.
Respond to Customers
Email marketing, as well as any sort of customer correspondence, might not seem very challenging at first. However, as you expand your business and the volume of customers increases, it will become much more difficult. In these situations, manually responding to each customer inquiry makes no sense since it will take up far too many resources. Instead, you can define training material and a set of automated responses. Even when you manually want to handle specific customer interactions, you can rely on automated notifications for faster response times.
Monitor Your Competition
Keeping tabs on your competition is always useful. Automated software can track their website performance, letting you seize growth opportunities. By analyzing your competitor’s strategy, you can optimize and react accordingly.
Improve Internal Communication
Regardless of how much data your teams are handling, you must enable information sharing and cross-team communication. Having the necessary information readily available is particularly critical for sales and marketing representatives. Here are a few suggestions on how you can improve communication through automated data software:
- Set team reminders – for meetings and data updates
- Daily data collection – no need to have employees manually send files to other departments
- Performance tracking – useful for internal reviews and self-improvement
- Report generation – automated tools can filter out needles stats and only include the relevant information
- Information syncing – allowing you to know all your teams have current data
Please also see the Picturepark Showpad Connector for more sales optimization.
Now that we’ve explored how automated data software can help you expand your business, it’s up to you to consider the specific needs of your business. We can help you optimize your media and content and even offer modern solutions for data for commerce.