Picturepark to Show New Content-Focused DAM at Henry Stewart

Aarau, Switzerland – 23 October 2012 Digital asset management (DAM) software maker Picturepark® will exhibit at the 2012 Henry Stewart DAM Symposium in Los Angeles on November 01-02, where it will demonstrate a forthcoming Picturepark DAM update that enables the product to “think” and manage in terms of digital content rather than digital files.

“DAM today is based on managing files,” explained Picturepark global marketing director David Diamond. “But files are nothing more than the containers we use to ship and store content—they are disposable. Picturepark will now enable customers to focus on content, which is the true digital asset.”

The Swiss DAM vendor will also announce a new Cloud option for its global SaaS and hybrid-DAM customers that can significantly reduce storage and bandwidth costs, while increasing performance across many regions. When coupled with the company’s recently released YouTube Connector, Cloud customers will be able to share and stream full length videos at a fraction of the cost typically associated with Cloud-based digital asset management.

On hand will be Hector Medina, Picturepark director of sales for the Americas, John Hornstein, CEO for Picturepark partner Modula4, and David Diamond.

Show attendees interested in detailed private demos of the new version of Picturepark DAM should contact Hector Medina (hm@picturepark.com) prior to October 31.

Learn more about Picturepark digital asset management software at: http://picturepark.com

About Picturepark

Picturepark digital asset management software enables organizations to centrally store, manage and share digital assets on a modern service-oriented architecture (SOA) that is scalable, based on open standards, and available in the Cloud (SaaS), on-premise or in hybrids. Picturepark is suitable for enterprise-wide DAM deployment thanks, in part, to load-balancing, failover, service-based computer clustering, and support for true multi-tenant deployment. Adaptive Metadata technology enables each class of asset to have its own metadata schema that can evolve over time. Support for multiple taxonomies and controlled vocabularies is standard. The Picturepark Web Services API enables developers to integrate Picturepark with other systems. Embedded and branded Web portals based on HTML5/CSS can be built using the graphical Picturepark Ports tool.